Sophia is a remarkable, trailblazing global marketing leader at IBM, where she leads brand activation, demand generation and personalization strategies across multiple IBM portfolios. Sophia’s expertise has propelled her to deliver results that consistently soar 3X above benchmarks.
Sophia’s extraordinary accomplishments include collaborating on IBM’s prestigious sponsorships of the US Open, the Masters, and Fantasy Football, as well as developing the groundbreaking 9Cs of marketing framework with Margaret Safford and other business leaders. Her career highlights also feature leading cross-functional teams to drive innovations at B2B and B2C companies such as Veracode, Iron Mountain, Nuance Communications (now Microsoft) and Lycos.
When it’s time to unwind, Sophia enjoys trying new restaurants, hitting the road for exciting trips, discovering new places and going to entertainment and sporting events.
Family and friends are the heart of Sophia’s world, and she shares her passion for sustainability and helping others. That’s why she’s so excited about RecycleBalls!