Sophia Agustina

Sophia is a remarkable, trailblazing global marketing leader, she serves as the CEO & Co-founder of Gain Relationship and the Regional Relationship Officer of North America for the CMO Council Advisory Board. As a recognized industry thought leader, Sophia is a featured speaker at conferences and industry events – such as Forrester, Association of National Advertisers, LinkedIn, & Adweek.

Sophia’s extraordinary accomplishments include co-creating the 9 Cs framework – a customer centric go-to-market strategy to drive customer value and business outcomes. She led global customer-centric campaigns and experiences at IBM – which include collaborating on IBM’s prestigious sponsorships of the US Open, the Masters, and Fantasy Football that consistently exceeded industry benchmarks by up to 8X. Her career highlights also feature leading cross-functional teams to drive innovations at B2B and B2C companies such as Veracode, Iron Mountain, CA Technologies, Nuance Communications (now Microsoft) and Lycos.

When it’s time to unwind, Sophia enjoys trying new restaurants, hitting the road for exciting trips, discovering new places and going to entertainment and sporting events.

Family and friends are the heart of Sophia’s world, and she shares her passion for sustainability and helping others. That’s why she’s so excited about RecycleBalls!

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